Job Overview
We are looking for an experienced and talented candidate who can work as an Adwords Specialist for our company.
Your ultimate goal will be planning, implementing, and executing SEO strategies. As an Adwords Specialist, you are responsible for managing day to day marketing campaigns. You are also responsible for maintaining a strong online presence.
To succeed in this job role, you should be well versed in various trends and best practices in the Search Engine Optimization industry. You should also be running and monitoring the campaign utilizing paid search marketing such as pay per click (PPC) campaigns. You will be working in collaboration with Content Managers, the Social Media Marketing team, and other fellow team members.
Responsibilities
- Developing new and innovative SEM strategies for the organization.
- Planning and implementing digital marketing campaigns on various platforms such as Google, Yahoo, Bing, and similar.
- Managing the paid search marketing campaigns and other paid advertising campaigns.
- Ensuring the organization’s goals and objectives are met.
- Analyzing data and insights to improve ROI.
- Performing detailed keyword research and customer trends.
- Monitoring clicks, redirects, and bounce rates.
- Generating heatmaps to analyze consumer behavior on the website
- Suggesting improvement in the marketing campaign and make necessary changes if required.
- Optimizing the landing pages along with the Web Development Team.
- Preparing SEM reports on a monthly basis and presenting it.
- Staying up to date with the new advertising trends and PPC strategies.
Requirements
- Bachelor’s degree in Marketing or a related field.
- Working experience as a Search Engine Marketing (SEM) Specialist, Pay Per Click Manager, or a similar role in the Marketing Department.
- Demonstrate familiarity with A/B testing.
- Thorough knowledge of analytical tools such as Google Analytics, Web Tends, or similar.
- Ability to work under pressure and prioritize tasks.
- Outstanding analytical, interpersonal, and organizational skills.
- Excellent problem solving and networking skills.
- Strong work ethics.